Meet Laylah

People before product.

We’re Laylah. The app that’s changing the way financial advisors and their teams access, organize, and use their clients’ data.

At Laylah, we believe (pretty strongly) that if financial advisors and their firms had unlimited access to the quality data they needed to do their work they would be more efficient, profitable, and relevant to their clients and the financial industry.

So, that’s what we set out to do: make effortless access to data the norm—not the exception. But, with the financial service industry undergoing a fragmented digital transformation—and fast—we had to answer a few tough questions first:

Meet the team.

We’re a Canadian company that values independence and we plan on staying that way.

We’re here to help financial advisors and their teams adapt to the realities of a constantly changing industry. To do that, we need people who value their autonomy, love their craft, and understand the importance of building long-term relationships within our team and with our clients.

Everything we do is for our customers—to keep independent financial advisors and their teams relevant in an industry that is rapidly changing. To do that, we need to stay close to our customers, focused on them and their independence. To understand that, we need to be independent at heart.

  • Jean-François St-Pierre

    Co-Founder / CEO

  • Guillaume Lorquet

    Co-Founder / CTO

  • Jean-Christophe St-Pierre

    Co-Founder / COO

  • Christian Laroche

    Strategic Partnership Advisor & Associate

  • Alain Racine

    Product Owner

  • Guillaume Rochat

    Lead Developer - Backend

  • Alexandre Poirier

    Lead Developer - Frontend / UX

  • Julien Roy

    Data Specialist

  • Francis Lessard

    Senior Developer - Frontend

How we see the financial service industry.

Today’s financial advisors are facing an increasingly fragmented industry. The abundance of apps and solutions means independence for financial advisors and their teams, but they’ve also created a feature-first, people-second environment by focusing on functionality while relying on financial advisors and their teams to manually input data.

Laylah takes a different approach.

Aggregators, robo-advisors, personal finance management applications, self-serve insurance products—these technologies all have one big advantage over independent financial advisors: access to high-quality data.

Laylah’s collaborative platform for independent advisors and their teams makes it possible to effortlessly access reliable data while consolidating information and tools to simplify communications, reduce repetition, and propose tailored solutions.

We immerse ourselves in the realities facing financial advisors and their teams and approach every problem from the financial advisors point of view. In other words: we focus on the data and then put that data to work for financial advisors and their teams.

What makes Laylah different.

Developing an app that puts people before product needed, first and foremost, the right people.

People that know how to focus on the essential, how to listen, that perfection happens in iterations, and that the flexibility to evolve needs to be at the foundation of everything we do.

Lucky for us, we found them.

What makes Laylah, Laylah.

For most companies, constantly evolving isn’t business as usual. Laylah isn’t most companies.

At Laylah, we’re focused on being a long-term solution by constantly collaborating and evolving to meet the changing needs of financial advisors and their teams.