CRM for financial advisors.

Much more than a CRM.
A better way to run your practice.

Laylah centralizes and secures your client data, simplifies compliance, and enables real collaboration, without adding more tools, logins, or chaos.

30 days free
Proudly Canadian

Current situation with your data

Your data is everywhere... Except in your CRM.

The problem
Your CRM
Spreadsheets
Email inboxes
Carrier portals
Shared drives
Paper notes
Results in fragmentation, double entry and time lost.

Juggling disconnected systems, re-entering the same information over and over. Simple client requests turn into scavenger hunts. Opportunities are missed because information isn’t visible. The day-to-day is reactive, everything feels urgent, and nothing feels under control.

The solution
Laylah
Centralized data
Processes
Built-in compliance
A system that is centralized, structured and automated.

Laylah centralizes client data and streamlines workflows, giving your team a unified, real-time view of every client. The result: faster responses, timely opportunities, and a practice that runs with clarity and confidence.

An integrated platform

No more scattered data and fragmented tools.

Laylah brings together the essential technological foundations of a modern and efficient practice.

Centralized data

All your client data automatically synchronized from your MGA, carriers and back-offices.

Manuvie
Empire
iA Financial
L
Google
Microsoft
Outlook

Tasks and cases management

Workflows, tasks and structured collaboration so nothing falls through the cracks.

To do3
Client call Tremblay
JP
Life submission
SC
Review ABF Dupont
ML
In progress3
Update Roy
ML
Electronic signature
JP
Follow-up Bergeron
ML
Done1
Archive Q3
SC

Client space

A secure space for compliant digital collaboration with clients.

Marie T.
Online
Pierre L.
Offline

Document Management

Documents stored, organized and managed in context, client details, requirements, notes, insurance, investments, and more.

Tremblay M.
Investments
RRSP-2024.pdf
Placements
Proposal.pdf

Compliance

Every action tracked, every audit simplified. Everything is timestamped and accessible.

Email sent14:32
Contact modified12:45
Conversation started11:15
Case closed09:00

Integrated FNA

Financial analyses with intelligent pre-filling of your clients' data.

FNA - Marie T.
Dec 2024
FNA - Pierre L.
Nov 2024
FNA - Jean D.
In progress
Insurance Cases
To do3
23/12
25/12
In progress2
20/12
Done4
New

Cases management

Structure your operations around your clients.

Laylah organizes work by client case so information, tasks, and progress are connected and easy to follow. From solo advisors to larger teams, cases move forward in a clear, predictable way, keeping work organized and under control.

Task management

Tasks are linked to client cases and are easy to assign, and track. Responsibilities are clear, follow up is visible, and work moves forward without guesswork.

Kanban view

A shared, visual overview of case progress that helps the team quickly understand what is completed, what is in progress, and what needs attention.

Templates and processes

Standardize how work is done using customizable templates. This creates consistency across the team, reduces variability, and supports reliable execution while allowing flexibility when needed.

Client space

A secure space for digital collaboration with clients.

A dedicated space that protects client information by keeping communication, document sharing, and information collection secure, organized, and in one place.

Integrated messaging

All client communication happens in one secure location, tied to the client record and easy to follow.

Document exchange

Share and receive documents in a controlled environment that keeps files secure, organized, and linked to the right client.

Smart questionnaires

Collect information through structured questionnaires that protect client data while reducing unnecessary back and forth.

Jean Dupont

Secure client space

Online

Hello Jean, have you had time to review the documents for your renewal?

Marie L. · 10:32

Yes, everything is in order! I'm sending you the signed document.

10:35

Renewal_2024.pdf

245 KB

10:36

Perfect, received!

Marie L. · 10:36

Write a message...

Client Timeline

Marie Tremblay • Dec 2024

Audit Ready
14:32
11:00
09:45
16:20
08:15

47

Activities

12

Documents

3

Analyses

Compliance

Built into your daily work. Proven in your records.

Your engagement, advice, and follow through are documented as the work happens.

Laylah protects your business by securing client communication, structuring how work is done, and organizing every interaction around the client record. Compliance requirements are built into workflows, not left to memory or clean up later.

Built in audit trail

Every action is automatically timestamped and recorded, creating a complete and reliable history for each client that is easy to review and defend.

Protected records and retention

Information cannot be permanently deleted. Client data is securely archived, recoverable, and retained in line with regulatory and business requirements.

Canadian data residency

Client data is hosted and secured in Canada, supporting privacy obligations, regulatory expectations, and industry best practices.

Needs Analysis

Client data automatically pre-filled

Analyses

Life insurance
Disability
Retirement
Critical illness

Report sections

Firm presentation
Data collection
Client financial portrait
Recommendations

FNA_Report_Tremblay.pdf

PDF • 2.4 MB

Integrated FNA

Financial needs analyses simplified.

Produce complete analyses in a few clicks thanks to intelligent pre-filling.

Smart data collection

Laylah automatically pre-fills fields with your clients' personal information, dependants, and financial data.

Intuitive financial analyses

Life insurance, critical illness, disability, and simplified retirement analyses. Everything you need to advise effectively.

Customizable reports

Branded reports with clear, easy to identify information, aligned to your firm, your disclosures, and your standards.

Insurance
Investments
Emails
Calendar
Documents
Contacts
Laylah

Integrations

Your data feeds, connected.

Laylah connects to your existing tools to centralize information automatically.

We maintain connections with major Canadian general agents and back-offices, so there’s nothing to configure. We handle everything.

A simple, fast and supported transition.

Switch to Laylah in a few hours, not a few weeks.

Because changing CRMs should never be a headache.

Most of our clients are operational in less than 24 hours.
1

Connect your feeds

5 min

Link your carriers and back-offices in a few clicks.

2

Import your data

2-8h

We migrate your contacts, policies and existing documents for you.

3

Integrate your tools

10 min

Connect Google, Outlook or Microsoft 365. Emails and meetings are linked automatically.

4

Follow-up with an expert

30 min

A member of our team works with you one-on-one.

5

Training center

1-2h

Access our tutorials and guides to master Laylah.

6

Ongoing support

We're here for you long term, not just at the beginning.

Answers to everything Laylah.

Ready to simplify your practice?

Try Laylah free for 30 days. No commitment.

Import your data in a few clicks • Personalized support included

Our partners

Discover the trusted partners who help propel Laylah forward.

Le CAMPIQVille de QuébecMAINFintech CadenceCCTTCapitale Affaires